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Morning brief & Watch

Know before it hurts.

A daily brief plus alerts you write in plain language.

Two complementary surfaces. Your morning brief lands every weekday at 8am, anomalies the AI spotted, opportunities worth pursuing, risks to watch. Watch lets you write custom alerts in plain language (« ping me when ROAS drops below 2 ») and trust them to fire only when the condition really hits.

inbox · weekly insights
live
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SmartAnalyst
Mon 8:02 · to you
Weekly
3 things to look at this week
Risk CTR Meta -22 %

Account X, last 7 days. Creative refresh recommended.

Opportunity MRR Stripe +8 %

Driven by Pro upgrades. Audience to scale.

Anomaly Spend Google Ads +30 %

Conversions flat. Investigate.

Dashboards only help if you check them

Most marketing fires start days before anyone notices. A creative starts fatiguing on Wednesday, by Friday CPM is up 40%. Inventory stops fulfilling on Saturday, Monday morning panic. Dashboards don't pull you in; they wait. Proactive insights flip that.

What the email surfaces

Anomalies

Statistical outliers: a metric drifted >2σ from its 30-day baseline, or a conversion funnel step dropped sharply. With the likely cause if we can identify one.

Opportunities

Campaigns hitting good ROAS that could absorb more budget. Search queries you're winning organically, worth bidding on. Audiences performing better than expected.

Risks

Ad fatigue signals (declining CTR with stable creative age). Sudden tracking gaps. CPC drift on key terms. Subscription churn spikes.

Always with context

Every item links back to the chat, click to dig in with follow-up questions. No item ships without supporting evidence.

Recent examples (real, anonymized)

How we keep noise out

Each insight passes through a 3-step filter: statistical significance (>2σ over 30-day window), business significance (the dollar impact is non-trivial), and novelty (we don't repeat the same item week after week). You get 3-5 high-signal items, not 30 maybe-something items.

Your Monday morning, returned.

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