The product
An AI that understands your business.
Not just another dashboard.
SmartAnalyst plugs into your tools, normalizes your data, and gives you an AI analyst that knows your industry. Here’s what’s under the hood.
How it works
From signup to your first insight in under 3 minutes.
1. Sign up
Email + password. No credit card. 14-day trial on all features.
2. Business profile
Give us your website URL. We auto-detect industry, market and tools (Shopify, GA4, Meta Pixel…).
3. Connectors
One-click OAuth: GA4, Meta Ads, Google Ads, Stripe, Search Console. Data flows in within seconds.
4. Live insights
First insight visible in under 3 minutes. AI chat is active immediately.
The 8 product pillars
In order of importance, conversational analysis is the core.
1. Conversational analysis in plain language
Ask in natural language. The AI answers with sourced, contextualized data and a concrete recommendation.
2. Real-time dashboard
Global health score, key KPIs, active alerts. Answer "are we okay?" in 3 seconds.
3. Proactive weekly insights
Without any action from you, the AI detects anomalies and delivers 3-5 insights per week with recommendations.
4. Competitive benchmark
Your performance compared to your industry, auto-detected during onboarding.
5. Business health score (0-100)
A weekly score synthesizing paid, organic, conversion and revenue. Tracked over 12 months.
6. Automated PDF reports
On the 1st of every month, client reports leave automatically. White-label, AI exec summary, benchmark included.
7. OAuth connectors
GA4, Meta Ads, Google Ads, Stripe, Search Console. One-click connect, no engineering required.
8. Audit trail & data export
Every sensitive action is logged. Export your data anytime in JSON. No lock-in.
Under the hood: Canonical Metrics
The technical detail that changes everything: a universal schema across every data source.
The problem
GA4 calls it "sessions". Meta says "reach". Google Ads says "impressions". Stripe talks about "successful_payments". Every tool has its own vocabulary. A naive AI gets lost, returns the wrong number, or compares apples to oranges.
Our approach
Every connector publishes data to a single canonical schema: traffic, conversions, spend, revenue, etc. The AI only talks to this schema, never to the raw sources. Consequence: cross-source comparisons are possible, reliable, and explainable.
Built for 4 specific profiles
Marketing teams, freelancers, founders, small businesses, same product, different superpowers.
Agency
5-50 clients. You spend 4-8h per client on reporting. Gain: zero time, stronger agency value.
Freelance
2-8 clients. Your pro report justifies your rate but takes time. Gain: superior pro feel, in two clicks.
Startup
Founder. You prep your monthly investor update by hand. Gain: Stripe + GA4 + CRM synthesis in 10 clicks.
SMB
Owner-marketer. You don’t know if your ad budget is well allocated. Gain: an analyst who answers in your language.
See for yourself
The best way to judge an AI analyst is to ask it a question. Try 14 days, no card.